Content related to the sectors: beef-lamb

Farmers have given teachers a deeper understanding of food production

A leaflet produced by Signet services Ltd providing information on selecting recorded rams for carcase traits

Find out more about the exciting events AHDB has been attending.

British roast beef will be reimagined when a trio of influencers share recipes during Great British Beef Week (23–30 April)

GB prime cattle prices continued to exceed historic levels in March.

How best to meet the nutritional requirements of freshly calved heifers.

This report summarises cattle and sheep slaughter results for Great Britain in 2022.

Meat dishes still retain the lion’s share in the out of home market despite a year-on-year increase in meat free meals.

A strong menu is vital to get people into a pub/restaurant, with 75% of consumers looking at the menu in advance

Descriptions on menu improve red meat perceptions

Signalling British or local sourcing and accreditations on menus cue quality

Communication on menu provides an opportunity to ensure red meat maintains its appeal and the long-term reputation of the industry is protected.