Tasty budget-friendly pork recipes shared with consumers

The cost-of-living crisis has dominated daily conversations as families feel its effect on their finances. This has led to a change in consumer behaviour, for example,  people are opting for a less healthy diet in a bid to save money. Feeding the family exciting and delicious meals doesn’t need to break the bank. AHDB’s consumer marketing team has compiled a collection of recipes designed to feed a family of four for under five pounds, and consumers are encouraged to visit Lovepork.co.uk to view the budget-friendly ideas.

The recipes recommend using boneless pork shoulder and other economical cuts to stay within budget. The mouth-watering recipes include family favourites like pork meatballs with a cheesy crumb topping, recipes with just five ingredients such as Mexican style pulled pork and the slow cooker pulled pork Chilli con Carne, which falls in the under £1 a head category, along with many more.

We also share some handy recommendations for saving money when shopping and planning meals, and 'fakeaway' menus inspired by favourite global cuisines to create fuss-free, delicious and healthy meals are featured in the blog section on the lovepork website.

Our marketing activity continues to reinforce the key attributes of pork that meet consumers’ needs and current consumer behaviour, which in this case stands as cost-friendly, versatile, quick, easy, and tasty. The result of our Shape the future vote, shows that consumer marketing is important to our levy payers so we are continuing with our work to stimulate the demand for pork and make it a regular purchase as well as promote its benefit to consumers.