Pork stunt shortlisted for award

Public relations work asking the Oxford English Dictionary to remove derogatory words and phrases, such as ‘pig out’ and ‘porker’, has been shortlisted for a PR Moment Award.

The AHDB marketing team’s work, to help communicate that certain pork cuts are lean and healthy, has been shortlisted in the Stunt of the Year category, alongside global brands including De’Longhi and Twentieth Century Fox.

The team would like to, once again, extend a special thank you to Fergus Howie, who charmed the media and helped bring the story to life.

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.