Buyers to explore opportunities for UK red meat at Great Yorkshire Show

Red meat buyers from Asia, the Middle East and North America will meet with farmers and UK exporters in July at a trade mission organised by AHDB. 

More than 10 buyers from Qatar, Kuwait, Philippines, UAE, Canada, USA, Mexico and other markets will head to the UK from 11 to 16 July to discover more about sustainable beef, lamb and pork production and to examine potential new business opportunities.

It will include visits to farms and processors as well as the chance to meet with farmers at the Great Yorkshire Show on 12 July to find out more about high-quality production of beef, lamb and pork.

The visit follows the launch last week (22 June) of AHDB’s new export strategy, Beyond Borders, which is aimed at increasing market access and export sales while encouraging and supporting more businesses to export.

Last year the value of UK red meat exports hit record levels at £1.7 billion, and global meat consumption is expected to grow by 1.8% from 2023 to 2024.

AHDB Senior Export Manager for the Americas Susana Morris said:

“Our levy payers have told us how much they value our export development work and want to see more of it, and this inward trade mission will help to develop relationships with buyers in key markets. With a growing global appetite for our high-quality produce, now is the time to help maximise the opportunities for our levy payers.

“Attending the Great Yorkshire Show will provide our visitors with the chance to find out from farmers themselves about our high-welfare and environmentally sustainable food production in the UK, further enhancing the reputation of our agri-food products in overseas markets.”

Export development is one of AHDB’s key strategic objectives, working collaboratively with industry and government, to cultivate further opportunities for its red meat and dairy sectors.

Export opportunities for UK producers is detailed further in AHDB’s region-by-region analysis Prospects for UK agri-food exports, launched earlier this year, examining both the opportunities and challenges of trading in different parts of the world.