AHDB flying the flag for red meat from the UK at Foodex Japan

Tuesday, 22 February 2022

We will be flying the flag for red meat from the UK at one of Asia’s largest food and drink exhibitions in Japan next month.

The Foodex trade show is returning on 8 March 2022, and the four-day event in Tokyo is expected to attract around 3,000 exhibitors and thousands of buyers from around Japan.

Now in its 47th year, Foodex Japan has become one of the most important events in our export calendar as it’s a chance to promote red meat from the UK to key influencers and seize the lucrative opportunities of the Japanese market.

While restrictions on international travel prevents AHDB’s export team from attending in person, staff from the British Embassy and AHDB’s Tokyo-based agents, will be managing the stand and hosting key trade visitors to promote UK products.

AHDB’s Head of Asia Pacific Jonathan Eckley said: “While we are disappointed to not be able to attend Foodex this year, we are delighted that AHDB will once again have a presence at this hugely important show.

“Foodex Japan is a chance for us to showcase high quality pork, beef and lamb products from the UK to important supply chain stakeholders and strengthen our connections in the Japanese and wider Asian marketplace.”

Japan is proving to be a valuable export market for the UK, with pork shipments last year valued at almost £3.7 million – up 76% compared with 2020. In only the second full year of access to the Japanese market, UK beef exports were up 48% in volume, adding over £9.7 million to the sector.

With a population of 125 million, Japan is the eleventh biggest country in the world and the third biggest economy, but due to insufficient agricultural land to feed its population, Japan relies on imports for around 60% of the food it consumes.

Jonathan added: “Japan is a significant global meat importer of both pork and beef, as domestic production has been unable to meet demand. It is, therefore, important, even when travel is not possible, that we continue to look for opportunities to build on our export figures even further and help our farmers benefit from this potentially lucrative market in the future.”

Our Consumer Insight team has produced a Country Focus Report on Japan, which looks at consumer trends and market opportunities.

In spring 2022, we will be asking all eligible levy payers to shape our work and priorities. Your views will help guide what we deliver over the next five years. Have your say on the vital support we offer your business and the industry. Registration is open until 31 March 2022.

Image of staff member Jonathan Eckley

Jonathan Eckley

Head of Asia Pacific (Livestock)

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