Beef & Lamb - Town Hall Discussion - AHDB Strategy

Join us for an open discussion about the future direction of beef and lamb at AHDB. This 'town hall' event will give you the chance to have a say on our new five-year strategy and ask questions of Adam Quinney (Beef and Lamb Chairman) and Rebecca Miah (Strategy Director)

The challenges ahead of us include:

  • How do we make the most of the opportunities and prepare for the impacts of leaving the European Union? 
  • How do we work together on farm performance to ensure farm profitability and productivity underpins delivery on key areas of reputation? 
  • How do we work together to drive exports, and better communicate our credentials around domestic reputation to ensure consumers continue to enjoy British beef and lamb? 

Our new strategy will put us in a place to deliver what the industry needs, including revamping the way AHDB works.

You’ll have the opportunity to submit questions before hand or join our ‘virtual stage’ and speak directly with the team.

You will need to access the event through Google Chrome or Mozilla Firefox browsers.



If you have any questions about this event, please contact us using the details below.


T 07791939614

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