Health and taste to the fore in pork ‘midweek meal’ burst

The new year burst of AHDB Pork’s increasingly successful ‘midweek meal’ campaign is just around the corner, with health and taste at its heart.

AHDB’S latest midweek meals campaign is a cut above

Ninety per cent of people who saw the latest AHDB promotional campaign said it showed pork as a healthy food choice, according to new figures.

How eating pork can contribute to good health and wellbeing

During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.