The Quality Meat & Dairy from Britain brand

Quality Meat & Dairy from Britain is AHDB’s dedicated overseas brand, created to inspire confidence in British red meat and dairy and strengthen our position in key international markets.

Why Quality Meat & Dairy from Britain?

British red meat and dairy is produced to some of the highest food and farming standards in the world.

Our brand tells this story with clarity and confidence, giving international buyers a mark they can trust.

At the heart of the brand is a single, powerful message: 'Produced to world-class food and farming standards'.

What the brand represents

Quality Meat & Dairy from Britain is more than a logo, it represents:

• Trusted provenance – meat reared on farms with full traceability
• High welfare standards – livestock cared for under strict UK regulations
• Food safety and integrity – robust assurance schemes from farm to fork
• Sustainable farming – continual progress on environmental responsibility

We tailor our messaging to reflect the specific needs and values of each export market – whether it is animal welfare, sustainability, traceability or quality assurance – ensuring it resonates with the decision-makers who matter.

Suitable for all sectors

The brand is designed to be flexible and allows us to spotlight individual product sectors when needed.

Whether we are attending a beef-focused showcase in France or presenting lamb to a premium wholesaler in the Middle East, it adapts to amplify your message.

It can appear as:

• Quality Meat from Britain
• Quality Dairy from Britain
• Quality Beef from Britain
• Quality Lamb from Britain
• Quality Pork from Britain

This means we can support exporters in using the most effective version of a trusted, recognisable UK-wide mark alongside their own branding to target buyers in a specific market.

We use the Quality Meat & Dairy from Britain brand across a range of international marketing channels, including:

• Trade show stands at leading international food and hospitality events
• Brochures, banners and sales materials distributed to importers and buyers
• Digital marketing and social media tailored to country-specific audiences
• A European market website dedicated to telling the story of British meat in market, with plans to expand its use in wider global markets

This builds awareness, reinforces quality messages and creates new opportunities for British exporters.

How exporters can use it

We encourage exporters and producers to use the brand to complement their own marketing. It can be used as an endorsement to reinforce your business’s quality credentials – especially when targeting European buyers.

Get in touch with our Export team to find out how you can align your marketing with Quality Meat & Dairy from Britain and add value to your export offer. Email gareth.renowden@ahdb.org.uk 

Shared commitment to quality

We are proud to back British farmers and exporters through a brand that speaks the language of international trade and champions British red meat and dairy as a premium choice, built on trust, integrity and excellence.