Build international relationships

Establishing business links with overseas traders takes patience and a willingness to network. Come along with our exports team to promote British products to a global audience.

To establish international connections, and open doors to new markets, you need to find ways to foster trust and create long-term partnerships.

Effective international relationships are built on mutual respect, clear communication and cultural understanding.

If you invest effort into understanding the unique needs and preferences of international partners, you will be equipped to meet diverse expectations and navigate complex regulatory environments.

Be part of the British success story

Trade fairs are an opportunity to meet potential customers and supply chain participants in several markets.

They are also an opportunity to keep up to date with industry trends and innovations.

AHDB attends the major trade events listed below, and British exporters often share their stands.

Exporters can meet potential clients, develop existing relationships and showcase the best of British products to a global audience.

Attend a trade fair in 2025

Thirteen red meat export businesses joined AHDB at the 2024 SIAL trade show in Paris

LocationDateSectorAHDB contact
SIRHA, Lyon, France 2327 January 2025 Beef, Lamb Severine Roberts
Las Vegas Dairy Promo (WFF), Las Vegas, USA TBC January 2025 Dairy Lucy Randolph
Sprouts Lobby Event, Phoenix, USA 23 January 2025 Dairy Lucy Randolph
Senegal Mission February TBC Beef, lamb, Pork Awal Fuseini
Gulfood, Dubai, UAE 17–21 February 2025 Lamb, Dairy Awal Fuseini Lucy Randolph
Counter Culture, San Francisco, USA 25 February 2025 Dairy Lucy Randolph
Expo Carne, Monterrey, N.L, Mexico 4–6 March 2025 Pork Susana Morris
Foodex, Tokyo, Japan 11–14 March 2025 Beef, Lamb, Pork Susan Stewart
Taiwan Showcase 16 March 2025 Pork, Lamb Susan Stewart
Annual Meat Conference, USA 2426 March 2025 Pork, Lamb Susana Morris
FHV, Ho Chi Minh, Vietnam TBC March 2025 Pork Susan Stewart
Caputo Retail Promotion, Chicago, USA TBC March 2025 Dairy Lucy Randolph
World Expo, Osaka, Japan TBC April 2025 Beef, Lamb, Pork, Dairy Susan Stewart Lucy Randolph
FHA, Singapore 8–11 April 2025 Dairy Lucy Randolph
Saudi Food Ingedients 13–15 April 2025 Dairy Lucy Randolph
SIAL, Toronto, Canada 29 April – 1 May 2025 Beef, Lamb, Pork Susana Morris
Singapore Showcase 11–13 May 2025 Beef, Lamb, Pork Susan Stewart
Saudi Food Show 12–14 May 2025 Dairy, Lamb Awal Fuseini
HOFEX, Hong Kong 14–16 May 2025 Beef, Lamb, Pork Jonathan Eckley Susan Stewart
SIAL, China 19–21 May 2025 Pork Susan Stewart
Thai Fex, Thailand 27–30 May 2025 Pork, Dairy Susan Stewart Lucy Randolph
Halal Expo Canada 27–28 May 2025 Lamb Susana Morris
IDDBA, New Orleans, USA 1–3 June 2025 Dairy Lucy Randolph
Middle East Inward Mission 1–8 June 2025 Lamb Awal Fuseini
Export Conference TBC June 2025 Beef, Lamb, Pork Jonathan Eckley
Royal Cornwall Inward Mission 2–7 June 2025 Beef, Lamb, Pork, Dairy Susan Stewart
Food and Hotel Korea 10–13 June 2025 Pork, Dairy Susan Stewart Lucy Randolph
Cocina Sabrosa, Texas, USA TBC August 2025 Pork, Lamb Susana Morris
California Restaurant Show, USA 3–5 August 2025 Beef, Lamb, Pork Susana Morris
CIMIE, China TBC September 2025 Pork Susan Stewart
Americas Food and Beverage Show, Miami, USA 10–12 September 2025 Beef, Lamb, Pork Susana Morris
Food and Ingredients, BKK 17–19 September 2025 Dairy Lucy Randolph
Dairy Export Conference, EU Focus TBC September 2025 Dairy Lucy Randolph
Anuga, Germany 4–8 October 2025 Beef, Lamb, Pork, Dairy Jonathan Eckley Lucy Randolph
British Meat Dinner, Germany 6 October 2025 Beef, Lamb, Dairy Jonathan Eckley
PLMA, Chicago, USA TBC November 2025 Dairy Lucy Randolph
West Africa Mission TBC November 2025 Beef, Lamb, Pork Awal Fuseini
FHC, China TBC November 2025 Pork, Dairy Susan Stewart
Gulfood Manufacturing, Dubai TBC November 2025 Dairy Lucy Randolph
Halal Expo, USA TBC December 2025 Lamb Susana Morris

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