Build international relationships

Establishing business links with overseas traders takes patience and a willingness to network. Come along with our exports team to promote British products to a global audience.

To establish international connections, and open doors to new markets, you need to find ways to foster trust and create long-term partnerships.

Effective international relationships are built on mutual respect, clear communication and cultural understanding.

If you invest effort into understanding the unique needs and preferences of international partners, you will be equipped to meet diverse expectations and navigate complex regulatory environments.

Be part of the British success story

Trade fairs are an opportunity to meet potential customers and supply chain participants in several markets.

They are also an opportunity to keep up to date with industry trends and innovations.

AHDB attends the major trade events listed below, and British exporters often share their stands.

Exporters can meet potential clients, develop existing relationships and showcase the best of British products to a global audience.

Attend a trade fair

Thirteen red meat export businesses joined AHDB at the 2024 SIAL trade show in Paris