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Behind-the-scenes of our 'Mix Up Midweek with Perfect Pulled Pork' campaign
Today we speak about our latest campaign, 'Mix Up Midweek with Perfect Pulled Pork', designed to increase pork shoulder sales and ensure pork is on everyone's shopping list.
Pig producers, have you ever wondered how much of your levy is invested in marketing and simply why? John Bates welcomes key specialists, who divulge into how we work with stakeholders, influencers, retailers and food specialists to ensure the campaign is a huge success:
- AHDB’s Senior Marketing Manager, Gareth Renowden,
- Senior Account Manager, Stasha Napior-Kowska and
- Denise Spencer-Walker Food Communications Manager
Useful links
Read more about the #PulledPork campaign
Request for a butchers kit
Visit the Love Pork website for recipe inspiration
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23 October 2020
Over recent weeks and months, global wheat prices have gained momentum and UK wheat futures have risen as a result. One of the key drivers of this has been the high volume of large international grain tenders over the past few months, but will this continue?
23 October 2020
The wheat balance sheet is set to be the tightest in a number of decades due to a significant drop in total availability outweighing a contraction in usage.
23 October 2020
Demand has been slow this week due to uncertainty around tighter COVID-19 restrictions and the potential increased closure of pubs and restaurants.
23 October 2020
The latest HMRC data shows that total UK sheep meat trade declined on the previous year for the month of August, with COVID-19 continuing to impact trade
23 October 2020
We take a look back at our UK pig meat forecast from July to see how our estimates compare with actual figures since it was published.
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23 October 2020
For the year to date, sheep meat production and trade volumes have been lower than in 2019, however the trends have not been as strong as we expected.
22 October 2020
UK pig meat exports during August were down both on the previous month and also compared to the same month last year.
22 October 2020
A document recently released by the Chinese Government highlights their ambitions for food security in livestock sectors.
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22 October 2020
In the latest reporting weeks, NSL liveweight prices fell back, while deadweight rose.
22 October 2020
How have our cattle forecasts performed since they were published in July?
22 October 2020
The autumn EU short-term outlook for 2020/21 highlights the impact of changes to dairy demand as a result of the coronavirus pandemic
22 October 2020
The Global Dairy Trade (GDT) price index lifted by 0.4% at the latest event (20 October) with notable increases in the price of Butter and Cheddar
22 October 2020
Understanding your rotation as whole is increasingly important. With that in mind my attention today turns to a part of the rotation that we wouldn’t typically cover, the market for pulses. Information for pulses is limited but recent data from Defra and information from PGRO and Pulses UK allows us to build a picture for harvest 2020.
22 October 2020
Monthly year-on-year growth this year has showed a very uneven pattern.
22 October 2020
Six AHDB Cereals & Oilseeds Monitor Farm hosts in Wales and the West of England are testing out whether growing a blend of wheat varieties could have benefits for the bottom line of their farm businesses.
22 October 2020
Our latest survey suggests there were an estimated 8,310 dairy producers in GB in October 2020, down 4.7% on last year.
22 October 2020
The latest HMRC trade data for August has now been released. The UK continues to be a net importer of beef products based on both trade volumes during August and total trade for the year-to-date.
21 October 2020
For the week ending 17 October, the EU-spec SPP continued on a downward trajectory.
21 October 2020
In the week ending 17 October, the GB all prime average cattle price stood at 367.4p/kg, unchanged on the week before.
21 October 2020
Just over 10k tonnes of butter was removed from the EU Private Storage Aid (PSA) scheme September, up from the 2k tonnes removed in August.