Wednesday, 4 March 2020
By Bethan Wilkins
In the 12 weeks to 26 January, the latest Kantar data shows that spending on pig meat* at retail level increased slightly (+1%) compared to the period last year.
This was driven by a 5% increase in average prices, partly due to a reduction in promotional support for both primary pork and bacon. Prices have been rising significantly further up the supply chain. GB pig prices were 17% higher than year earlier levels in January, and the price of imported pig meat was also up by 17% in December. This may well be pressuring retail margins, encouraging some price increases.
The amount of pig meat purchased declined by 4%, mainly due to consumers each purchasing less. Despite this period covering an increasingly visible “Veganuary”, market penetration across the 12 weeks was similar to last year.
Though the overall picture was not unreasonable, primary pork continued to suffer. Fewer people bought pork, and the volume per buyer declined.
Increased spending on processed pig meat enabled the overall rise. This category still lost a few shoppers though, and volume per buyer fell.
Overall market penetration was maintained due to some growth from the “added value” segment, which includes “ready-to-cook” and sous-vide products.
*total pig meat includes primary pork, chilled main meal accompaniments, ready meals, ready-to-cook, sausages, bacon, burgers & grills, sliced cooked meats
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