Bringing British dairy to the Gulf

Since taking on the role of VP of International Trade for dairy at AHDB in the Middle East, Adil Khan has been working hard to open new doors for UK dairy across the region. He tells us more about his role and what he’s been up to.

The Gulf Cooperation Council (GCC) is a dynamic market, with its fast-growing demand and unique business culture. It holds immense potential for UK exporters, and I’m here to help them make an impact in Saudi Arabia, Kuwait, Qatar and beyond.

With 25 years of experience living in the region and over two decades working with the British Government, I know how important relationships are in the GCC. Trust and personal connections are the foundation of successful business here, so my main goal is to help UK dairy exporters, along with other agri-food businesses, build strong and lasting connections with local buyers and distributors. This groundwork is essential for meeting the rising demand for high-quality, UK-sourced dairy in the GCC.

One of the most exciting parts of my work involves bringing UK suppliers face-to-face with GCC buyers through key trade events. This November, we took part in Foodex Saudi for the first time; this will be followed by a major presence at Gulfood Riyadh in early 2025.

These events are fantastic opportunities for UK dairy suppliers to showcase their products and gain exposure to influential buyers across Saudi Arabia and beyond.

I’m also organising smaller, focused business-to-business events and retail promotions in Kuwait, Qatar and other GCC countries to create even more opportunities for UK dairy products to gain traction in these markets.

Alongside these initiatives, we’re tackling some of the regulatory challenges that come with doing business in the GCC. The rules and requirements differ across countries; for dairy products in particular, market access can be complex.

In Saudi Arabia and Qatar, for example, we’re working closely with the British Embassy and local authorities to address restrictions that could otherwise limit UK dairy exports.

Whether it’s navigating licensing requirements or resolving logistical issues, I’m committed to helping UK suppliers find practical solutions to make their market entry as smooth as possible.

If I could share one key takeaway with UK dairy businesses looking to expand in the GCC, it would be this: invest in building personal relationships. In the Gulf, face-to-face connections are crucial, and regular engagement with buyers and partners goes a long way toward establishing trust.

When direct visits aren’t possible, I encourage exporters to work closely with trusted distributors. And if that’s not feasible, I’m here on the ground to support them.

I’m incredibly excited about the potential for UK dairy and agri-food products in the GCC, and I look forward to helping our suppliers not only enter the market but thrive in it.

As we continue this journey, AHDB is here to support UK businesses every step of the way. Together, let’s make British dairy a recognised and trusted brand across the Gulf. If you’re interested in exploring these opportunities, please don’t hesitate to reach out – we’re just getting started!