Love Lamb Week 2021

The campaign is back again this year, running 1 – 7 September and we’d love to have your support.

Love Lamb Week (LLW), the industry week where we all join together to celebrate all things lamb will be going ahead for 2021.  The campaign will run – as it has since it started in 2015 – from 1-7 September.

Listen to our podcast

In this Food and Farming podcast we speak to Liam Byrne, Head of Consumer Marketing, Rebecca Miah, AHDB Beef & Lamb Strategy Director and Adrian Coombe, Sheep farmer from Cornwall about the importance of the Love Lamb Week and We Eat Balanced campaigns and what they mean for farmers.

Social media assets

We have a range of digital assets for all to use and help spread the word. Keep an eye out for #lovelamb and #LoveLambWeek on our Twitter and Facebook accounts and ensure you are following our AHDB accounts for Twitter and Facebook to stay updated with regular beef and lamb news.


If you have a Facebook or Twitter account, we would love to see you using the LLW twibbon.  A twibbon is a small image overlayed over your profile image to show your support of a campaign.  It’s easy to upload and is a simple way to support LLW. You can find details here on how to upload the Love Lamb Week twibbon to your profile.

Supporting Love Lamb Week

Use these graphics on your social media accounts and shout out about your support for #LoveLambWeek 2021. Right-click on each image to save to your device or click on the link below to download all the assets in one zip file. For more delicious lamb recipes to share and enjoy have a look at and click on the ‘share this’ buttons available on the side of each recipe page.

Free point of sale recipe cards

Order lamb recipe cards (pack of 75) featuring 4 lamb recipes. These are available, free of charge, and perfectly suited for butchers and farm shops. Follow this link to take you to the online order page.