Dairy Farm (2017 - 2021)

Ian Norbury
Farm sectors:
Beef & Lamb
View on Google Maps

About Dairy Farm (2017 - 2021)

  • Beef & Lamb Strategic Farmer from 2017 until 2021

  • 98ha predominantly grassland farm in Cheshire

  • The herd consists of 70 spring calving pure and crossbred Aberdeen Angus suckler cows

  • Youngstock are sold deadweight

When Ian joined the Strategic Farm programme his aims were to:

  • Improve grassland management by implementing rotational grazing and introducing an outwintering system
  • Improving growth rates to reduce age at slaughter
  • Tighten the calving period

Over the four year project, Ian introduced rotational grazing which has enabled him to increase his stocking rate, whilst grazing the same amount of land. It has also enabled him to increase youngstock growth rates from 0.9kg/day to 1.2 kg/day. Ian has also started growing forage crops including kale, to outwinter the suckler cows. By doing this the housing period reduced from 20 to 8 weeks and wintering costs from £1.30/head/day to 70p/head/day.

Ian has also worked hard to improve suckler cow efficiency. He has reduced his mature cow size which has meant that on average, cows are weaning 43% of their body weight. He has also reduced the calving period from 23 to 12 weeks. 

Ian recorded a podcast summarising the changes he has made and the impact it has had on his business, you can listen to it here https://audioboom.com/posts/7835555-beef-lamb-my-strategic-farm-journey-with-ian-norbury

+ See more
Ian Norbury

Ian Norbury

Ian farms a herd consisting of 70 spring calving pure and crossbred Aberdeen Angus suckler cows with his father in Knutsford, Cheshire.

Upcoming Meetings

26 May 2022, 10:00 AM - 26 May 2022, 3:00 PM

Dairy Farm, Knutsford, Cheshire East, WA16 7RA

Ian joined the AHDB Strategic Farm programme in 2017 with the aim of creating a profitable suckler business which also allowed him to spend time with his young family.