Direct marketing and butchery (part 1)

Across two events, we will explore the various stages of direct marketing beef to customers.

We will start with a theory session before viewing and handling some of host James Newhouse's belted galloway cattle, which are destined for marketing via beef boxes.

Industry-renowned Steve Powdrill will lead this event, focusing on assessing when animals are ready for slaughter, including factors that can influence carcase quality. 

This event has been organised by Pasture for Life, in conjunction with AHDB, and is being hosted by farmer James Newhouse in Long Preston.

After this first session, the cattle will be processed at a local abattoir and carcases matured before forming part of the second session, which will be held on Thursday 7 November.

This second session will include butchery, charcuterie, nutritional and legislative sessions.

We strongly encourage you to attend both sessions.

Funding for this event has been provided through the Farming in Protected Landscapes (FiPL) programme from Defra.