Dairy: what do I get for my levy?

Helping dairy farmers prosper

Rising global populations and growing demand for nutritious foods mean the long-term prospects for British dairy remain bright.

However, we must respond to growing consumer interest not only in animal health and welfare, but increasingly in our environment footprint.

Your levy funds a number of key activities to help British dairy farmers succeed and thrive in a rapidly changing world.

Consumer marketing and reputation

Your levy funds regular activity to shift consumer attitudes including our £3.5 million We Eat Balanced campaign, as well as challenging misinformation in the media and educating schoolchildren.

Explore our consumer marketing activity

Market and trade data

We provide you with the latest analysis, prices, consumer trends and market outlook to inform your business decisions.

Learn more about our dairy market data and analysis


Your levy supports our work with the industry towards the common goal of net zero through the Dairy Roadmap as well as the development of new genetic indexes like Feed Advantage and EnviroCow to help breed more economic and environmentally friendly cows.

Find out more about our work to help reduce your environmental impact

Levy income and investment

Details about how much dairy levy is collected and an overview of the key areas where it is invested.

*Levy income of 60p per 1,000 litres is boosted by 28p of non-levy income, e.g. grants and funding.

Further detail about levy income and investment

Meet your AHDB dairy team

Details about our Knowledge Exchance, Research, Market Intelligence and Market Development teams.

Dairy sector council

AHDB Dairy sector council consists of a chairman, eight dairy farmers and two independent members who help develop strategy, manage the financial position and ensure effective governance.

Learn more about the dairy board and access minutes from previous meetings

Dairy homepage