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Latest welfare articles and reports
29 May 2024
Welfare is important to shoppers and overall, consumers have positive perceptions of British agriculture.
2 August 2021
Animal welfare is claimed to be one of the most important factors for consumers when choosing meat products, after other considerations such as appearance and price.
25 July 2022
As the cost-of-living crisis deepens and a growing number of shoppers say they buy whatever pork is the best price, how could outdoor pork products fare?
2 February 2022
A recent AHDB/Blue Marble study showed that the humane treatment of farm animals has joined the environment, rising energy costs, Covid-19 and the state of the NHS as the topmost tier of societal concerns
12 September 2019
12% of pig meat volumes sold have an outdoor claim, but are there more opportunities?
13 July 2021
Sustainable agriculture has become something of a buzzword in the media. Therefore, identifying consumer attitudes towards and understanding of grass-fed or pasture reared livestock is crucial, as a ‘grass-fed’ claim could become a point of difference to shout about.
21 July 2021
According to Kantar, 12% of primary and processed pigmeat volumes held an outdoor claim, in the year ending 16 May 21.
25 September 2019
We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.
1 August 2018
Report on the topic of the growth of vegans, flexitarians and plant-based food.
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