Consumer insight

3 December 2024

All the tools and guides you need to make the most of Quality Standard Mark meat

16 July 2025

QSM scheme to close in March 2022

6 December 2021

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

17 October 2019

Blue Planet 2 brought plastic pollution to the forefront of the British environment debate. New research by AHDB has shown plastic usage in packaging is a concern for 86% of consumers.

13 December 2023

12% of pig meat volumes sold have an outdoor claim, but are there more opportunities?

16 September 2019

Online is one of the fastest growing channels in grocery. However, red meat under-trades online and has specific barriers that prevent it from being bought more frequently. We look at the shopper journey for customers buying meat online and compare how it differs to shopping in store.

23 September 2019

Make the most of trends, AHDB research and data to understand the modern shopper

10 September 2019

We look at some key indicators to gauge the UK’s economic performance, what this means for consumers and the outlook for the months ahead, especially given the backdrop of Brexit uncertainty.

28 August 2024

What should I be doing to win new shoppers?

13 December 2023

Plant-based beverages account for just 4.4% of the total liquid milk market.

19 February 2026

The AG Show is AHDB’s go-to weekly podcast for anyone involved with farming in the UK.

16 August 2019

Dessert parlours are creating new opportunities for dairy products

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