The AgriLeader Circle

Livestreamed discussions with social media-savvy farmers and AHDB representatives talking all things agriculture, often with a consumer angle.

The AgriLeader Circle is revolutionising our approach to conversations around agriculture.

The livestreamed discussions enable diverse opinions and perspectives from farming and non-farming communities to be shared and debated, while raising awareness of AHDB’s support for levy payers.

Our conversations with farmers who have a strong social media presence are streamed on X (formerly Twitter), Facebook, LinkedIn and YouTube, as well as the Instagram and TikTok channels of some of our guests*. By making use of these platforms, we've created an open space for impactful conversations, farmer-to-farmer learning and connecting with consumers.

Guests spark lively conversations on many topics, including:

Leadership development
Regenerative farming practices
New entrants into agriculture and the next generation
The importance of our export market

The success of the AgriLeader Circle relies on collaboration, open and honest debate, and not being judgemental of other people’s opinions. Feedback from viewers and participants reinforces the positive impact of the broadcasts among a farming and non-farming audience.

*To watch a live discussion and share your questions with guests, make sure you're following our social media channels as all the action will be broadcast directly from these pages.