Suckler beef: Stronger herds for stronger returns

Our ‘stronger herds for stronger returns’ campaign supports the long-term sustainability of the UK suckler beef herd.

The suckler beef herd plays a vital role in British agriculture and the wider beef supply chain.

This campaign brings together farmers, levy payers and the wider industry to recognise the value of suckler beef, share practical guidance and explore how stronger herd performance can support stronger business returns.

About the campaign

Suckler beef numbers have fallen over the last few years, so we’re partnering with farmers and the wider industry to build a more resilient future for the sector.

We want you to feel valued, recognised and empowered to make informed changes within your own business.

Through farm walks, evening discussion panels, webinars and practical resources, we’ll focus on ways you can improve herd productivity, efficiency and sustainability.

Key topics

  • The value of suckler beef across the supply chain
  • Improving suckler herd productivity and efficiency
  • Profitable and sustainable beef production

We’ll be sharing practical guidance, technical knowledge and industry insight and creating opportunities for you to learn, discuss and collaborate with fellow suckler beef farmers.

Get involved

Join one of our upcoming events, explore the resources below and keep an eye on social media for all the latest news.

Farm walks

Join us for a day of practical learning, discussion and collaboration with fellow producers and industry experts.

You’ll leave with a practical understanding of:

  • How to use genetic data to support herd improvement decisions
  • How productive cattle can contribute to both environmental and business outcomes
  • Simple steps to improve housing to benefit animal health and performance

You’ll also take away new insights, perspectives and contacts from discussions with fellow producers and technical experts.

Book your place

Upcoming events

  • Regional evening panel discussions (October)
  • Webinars (coming soon)

If you’d like to get involved or have any questions, get in touch with Elizabeth Swancott, Senior Engagement Manager.

Useful resources

Beef markets

Key performance indicators (KPIs) for beef sector

Envirobeef – reducing the carbon footprint of suckler beef

Improve beef housing guide

Maternal performance and suckler herd profitability

Order free guides

Optimising suckler herd fertility

Managing replacement beef heifers

Choosing bulls

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