Looking ahead

Over the next five years, British farming and growing is facing a number of common challenges and opportunities across all sectors.

As a levy-funded organisation, AHDB is well placed to perform a vital thought leadership role, provide independent evidence and work with farmers and the supply chain.


  • Increasing pressures on farm profitability
  • Removal of farm support in England and changing farm policy in Scotland and Wales
  • Greater scrutiny of the environmental impact of horticulture and farming, driven by Government policy and increased consumer concerns
  • Predominantly producing commodities to supply a fiercely competitive domestic retail market
  • Increasing pressures on farm profitability
  • Long term supply chain impacts from Covid 19 and exiting the European Union


  • Opportunity for all farmers and growers to benefit from best practice through benchmarking and farmer to farmer learning
  • A shift in policy towards the delivery of public goods and greater self-reliance for farming and growing enterprises
  • Reducing environmental impact to drive business profitability and build wider consumer confidence
  • Data sharing and collaborative working across the supply chain
  • Explore the potential for added value and commodity exports to new markets and developing existing ones
  • A collective response from industry underpinned by evidence to tackle changing consumer behaviours at home and overseas

Download a copy of the full strategy proposal

Change Programme and Strategy 2021-2026 (PDF)

Have your say...

Feed back on the AHDB strategy using our online form

The closing date for feedback is January 31, 2021

To feed back via email, please send your response to strategy2021@ahdb.org.uk

Alternatively, you can send us your feedback by mail at: AHDB Strategy Feedback, AHDB, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL

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