Beyond Borders: implementing our ambition

AHDB will implement this export plan in partnership with industry and our in-country agents. Our action-focused plan will underpin our ambitions for businesses as we continually improve our service offerings.

In shaping a new ambition for future export delivery, we will need to draw more heavily on the expertise of our internal teams and seek views from our levy payers and wider stakeholders, including government, to establish where we can further leverage resources and support while not duplicating effort. 

Our 7-point plan for success

The plan outlines a range of new support measures we will take to transform the delivery of our offer and support our sectors.

  1. Industry-leading marketing support service – We will launch a digital hub giving levy payers access to market data and insight, with images and messages tailored to individual markets to help increase opportunities overseas.
  2. Expert training – We will extend the reach and range of our export experts to offer bespoke training and advice to help businesses navigate the technicalities of exporting.
  3. In-country agent support – We will continue supporting UK companies wishing to enter mature markets overseas through our network of overseas posts.
  4. Bespoke advisory services – We will utilise our market experts to commission bespoke sector and market projects internationally (including a chargeable single client research project service).
  5. Strengthening partnerships – Delivering in partnership is crucial, so we will continue to work with government, trade bodies and businesses across market access, market development and ongoing market promotion and continue to challenge and improve the offer.
  6. Export networking services – We will extend our community, ensuring businesses can build and learn from exporting successes through business-to-business networking and peer-to-peer learning.
  7. Revived trade show programme – This will propel our producers and promote great food at the most lucrative and relevant tradeshows.

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