Dairy semen code of advertising
The Dairy Semen Code of Advertising aims to ensure that UK farmers are provided with clear, relevant, up-to-date and easily comparible data when making their breeding decisions.
The code is a voluntary scheme which breeding companies promoting bulls to UK dairy farmers can sign up to.
This is achieved through companies abiding by the Dairy Semen Code of Advertising, where a full list of companies participating in the scheme can be found.
Publication of companies signed up to the Code are reviewed following each full UK evaluation run in April, August and December. They receive an overall adherence score and feedback on each individual publication reviewed. Companies achieving a minimum of 60% adherence can be found in the list.