Dairy Engagement team

Your first port of call at AHDB is your regional manager. If you’re unsure which region you are in, just contact one manager and they will put you in touch with the right person.


Doreen Anderson, Senior Knowledge Exchange Manager

Doreen joined AHDB in 2012 as part of the Farm Economics team and now leads on the Strategic Dairy Farms Initiative, as well as engaging with Scottish stakeholders.

E: Doreen.Anderson@ahdb.org.uk T: 07901 116 454

North East and Cumbria

Alan McFadzean, Knowledge Exchange Manager

Alan grew up on, and later ran, his family dairy farm in South West Scotland. He went on to work at Genus ABS in California as an RMS technician with an additional fertility remit.

E: Alan.Mcfadzean@ahdb.org.uk T: 07818 723 857

North Wales and Cheshire

James Hague, Knowledge Exchange Manager

James facilitates various discussion groups, covering both AYR and block-calving systems, as well as running open meetings and Strategic Dairy Farm delivery. He is passionate about delivering and encouraging levy payer involvement in R&D and knowledge transfer.

E: James.Hague@ahdb.org.uk T: 07792 289 386

South Wales

Jamie McCoy, Senior Knowledge Exchange Manager

Jamie joined AHDB after a 10-year career in knowledge exchange. Her particular areas of interest are business and people development.

E: Jamie.McCoy@ahdb.org.uk T: 07823 790 440


Stephen West, Senior Knowledge Exchange Manager

Steve has established his own farming and cattle contracting enterprise. Most of his experience comes from higher output AYR calving systems. 

E: Stephen.West@ahdb.org.uk T: 07816 159 574

West Midlands

Emily Collins, Knowledge Exchange Manager

Emily spent a year working in various livestock teams as part of AHDB's graduate scheme. She has a keen interest in youngstock and particularly enjoys running farmer discussion groups.

E: Emily.Collins@ahdb.org.uk T: 07776 599 778

South East and East Midlands

Daisy Green, Knowledge Exchange Manager

Before joining AHDB, Daisy worked on a 600-cow split block grazing farm with a special focus on youngstock and grass management. She also completed an agricultural science degree at Harper Adams University.

E: daisy.green@ahdb.org.uk T: 07766 40239

Home Counties, Worcester and Somerset

Thom Washbourne, Knowledge Exchange Manager

Thom’s background experience in dairy herd management and agricultural education has led to his passion for knowledge exchange supporting our levy payers. He enjoys working with farmers who are driven by technical or business development.

E: Thom.Washbourne@ahdb.org.uk  T: 02476 478 780

Cornwall and Devon

Laura Awdry, Knowledge Exchange Manager

Laura has been farming in the UK for the last 12 years and is based in Cornwall currently running a mixed farm with her husband, with a calf rearing unit, finishing dairy beef on a grazing system.

E: Laura.Awdry@ahdb.org.uk T: 07391 415 018


Nic Parsons, Head of Engagement

Prior to joining AHDB three years ago, Nic worked in agriculture manager roles in a major milk processor and retailer. Nic leads the Dairy Engagement team and supports liaison with Sector Council, levy payers and wider industry collaboration such as Dairy RoadMap and GB Dairy Calf Strategy activities.

E: Nic.Parsons@ahdb.org.uk T: 07790 173 625