Consumer Insight Conference 2020

Changing landscapes series: what's next for red meat, dairy & fresh produce?

Following an extraordinary few months for the industry, join the AHDB Retail & Consumer Insight team during a series of six webinars, focused on reviewing how the market and consumers have changed with COVID-19, and what opportunities and threats this now presents for AHDB sectors.

Our series will break down into two key themes, providing an in-depth analysis of how changes in consumer purchasing and consumption behaviour is affecting the retail and foodservice market landscape, and a detailed discussion around the changes in consumer attitudes towards key industry reputation issues.

Each theme focuses on three specific sector areas, providing a comprehensive overview of the market analysis and insight gathered by AHDB, and a view of how we can expect consumer attitudes and behaviour to change in the coming months.

A changing market landscape: What behavioural changes has coronavirus driven?

AHDB’s Senior Retail Insight Manager, Kim Malley, will host our October webinars, exploring how demand has shifted across the retail and foodservice market, and the evolution of shopping and eating habits during the pandemic. Our exclusive ‘first look’ will review how the eating-out market is recovering, demand outlooks for the dairy, potatoes and red meat markets, and our recommendations for the future.  Our Policy and Economics expert, Sarah Baker, joins each session to provide a view on how economic factors, such as Brexit, forthcoming trade deals and the state of the UK economy, will impact the market.

A changing consumer landscape: How have consumer attitudes shifted during the coronavirus pandemic?

Our November webinars explore a changing consumer landscape. Host Steven Evans will be joined by our sector experts across dairy, fresh produce and red meat to review reputational issues regarding buying British/local, environment, health and animal welfare, and how they impact consumer demand across each sector. As we explore how consumer attitudes towards these issues have shifted in recent months, we will also be uncovering future opportunities and threats, and their impact for our industry. We will be joined by AHDB’s Head of Domestic Marketing, Liam Bryne, to discuss how AHDB is working across our industry to maximise some of those opportunities.

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