Strategy Director Cereals & Oilseeds
Martin has directed the strategy for AHDB Cereals & Oilseeds since 2015, working with the Cereals and Oilseeds Board to shape the priorities and the business plan. Outside that he focuses on ensuring that AHDB has the right relationship with the industry it serves.
Prior to his current role, Martin worked as Business Development Manager with HGCA, taking a strong interest in developing cereals and oilseeds supply chains. Before it was merged into the AHDB, he worked for the Meat and Livestock Commission in a wide range of different roles. He has significant agricultural and post-farmgate experience in a number of different areas; marketing and exports, strategic planning and development, project management and managing industry and Government relations across the UK.
Much of Martin's time is spent on seeking ways to join up supply chains for the good of all businesses within them and encouraging the adoption of tools that can improve their performance.
Martin holds a degree in animal physiology and a PhD in ruminant nutrition. Outside of Stoneleigh he has visited other countries seeking inspiration and innovation for the UK industry. He is also a keen tennis player and enjoys exploring the UK
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