Jim Brisby

Jim Brisby was born in Yorkshire. His grandfather was involved in arable and mixed farming, while his father had a life-long career in the pig industry and running a breeding company. After university, Jim joined Cranswick in 1995 and was subsequently appointed to the PLC main board as Sales and Marketing Director in 2010. He became Commercial Director in 2014 and then Chief Commercial Officer in 2022. Jim has been a key member of the team responsible for the growth of the group and development of its commercial strategy, leading the commercial relationships with the group's retail and foodservice customers, as well as its marketing and innovation plans.