Exports Marketing Manager (International)
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Dorit joined AHDB Exports team (formerly Home-Grown Cereals Authority) in 1998. Dorit’s key area of specialism is in foreign languages and leading all cereals overseas market development and access work for the AHDB exports team.
Maintaining relationships with the UK’s existing customers is an important part of Dorit’s market development activity. Organising outward missions to established markets and maintaining the UK’s profile alongside other competitor countries are a key part of her role, as well as showcasing the UK industry and supply chain to overseas delegations at inward missions, highlighting the benefits of farm and trade assurance.
In addition, she seeks to raise the awareness and profile of UK cereals and the UK industry in overseas markets by attending and participating in key shows and exhibitions in target markets or regions where the UK needs to be visible alongside competitors and identifying speaking opportunities on the global stage.
She also spends time maintaining regular contact with overseas customers on the phone or email - speaking in several languages. Her qualifications include a BA in Modern Languages with International Studies at the London South Bank University and an MA in European Politics at the London Metropolitan University. Growing up in a multi-cultural and multi-lingual background has equipped her with the necessary qualities in dealing with delegates from diverse religions and cultures.
In 2021, in addition to cereal exports marketing activities, her responsibilities evolved to include beef and lamb overseas market development in the MENA and Sub-Saharan markets. Her hybrid role has enabled her to broaden her knowledge in the beef and lamb sectors as well as further utilise her language skills in these diverse and multi-ethnic markets.
Other Articles from Dorit Cohen
Cereals & Oilseeds Sector