Dairy Board Member
Following a degree in Agri-food Marketing at Harper Adams University Joe joined the family milk processing business which was being operated on the family farm and supplying small local businesses with fresh milk.
Shortly after joining the business he took the decision to outsource the processing and focus on looking for an added value opportunity. The possibility came along to work with a Copenhagen based scientist and coffee expert to develop a bespoke milk for coffee. Joe had spent a year working for a coffee exporter in Tanzania and Kenya as part of his degree, and so this product innovation had great appeal. Brades Farm Dairy Ltd sell their ‘single origin’ coffee milk primarily to London coffee shops under the brand Brades Farm Barista Milk.
Joe and his brother, Edward scooped the British Farming Awards Dairy Innovator of the Year award (2017) for this initiative.
He’s been fortunate enough to have many opportunities since leaving university, including a spell working for Tesco in their dairy and commodities teams on a dairy price risk management project. He sits on the BBC Rural Affairs Committee and is an Honorary Teaching Fellow (Entrepreneur in Residence) at Lancaster University Management School.
Joe was delighted to be awarded a Nuffield scholarship in 2018 to investigate reducing methane emissions in cattle and will be sponsored by McDonalds Restaurants.
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