Joanne Alderson

Joanne's passion for agriculture started at the age of 11 when she first started helping out on a friend’s farm.

She studied agriculture and animal science at Harper Adams University, graduating in 2004, and spent many years working and managing dairy farms in Scotland and Durham before moving into the beef supply chain.   

Lately Joanne has worked with various retailers within the beef supply chain, working directly with farmers to ensure they produce the highest quality product for consumers.