James MacCartney

James MacCartney is a mixed sheep and beef farmer from Rutland. He has a purebred flock of 800 Lleyn ewes and fattens 250 dairy beef cattle annually, as well as a diversified business with a background of direct-to-consumer sales. James is a Nuffield Scholar, who has studied ways in which the beef and lamb sector can respond to the rising environmental concerns of customers. He is passionate about ensuring a profitable future for farming businesses and believes that a focus on profitability rather than productivity, and cooperation amongst strong rural networks has an important role to play.