The New Packed Lunch

A new campaign is to be launched by AHDB this February, with the humble jacket potato at its heart.

AHDB is launching a new jacket potato campaign this February, focusing on versatility and adaptability of baked potatoes. ‘The New Packed Lunch’ campaign will run for a six-week period until end of March 2021, using a breadth of new digital assets to gain maximum reach.

We’re also working on refreshing our Love Potatoes website, which is full of hints, tips and recipes.

We’ve pulled together a stakeholder pack to give more details of the campaign, what we’re doing and ways you can get involved.

Follow us on social media

The campaign will run across our consumer-facing Facebook, Instagram and Twitter accounts, with content aiming to encourage as many consumers as possible to utilise the nutritional, flavoursome and versatile qualities of the jacket potato. For the first time AHDB has launched a Tik Tok channel, to ensure all audiences are reached.

Download our free assets

We’ve created five new videos focussing on different types of recipes to appeal to certain audience groups. There are also the recipe images free for you to use. You’re welcome to use any of these assets on your own feed, we only ask that you include #TheNewPackedLunch on the your post.