<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Promotion</title><link>https://ahdb.org.uk:443/topic/promotion</link><description>Promotion</description><item><title>Update from the Pork Sector Council Chair (July 2026)</title><link>https://ahdb.org.uk:443/news/update-from-the-pork-sector-council-chair-july-2026</link><description>Update from the Pork Sector Council Chair (July 2026)</description><pubDate>Thu, 16 Jul 2026 08:00:44 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/update-from-the-pork-sector-council-chair-july-2026</guid></item><item><title>British pork campaign continues to make gains with consumers</title><link>https://ahdb.org.uk:443/news/british-pork-campaign-continues-to-make-gains-with-consumers</link><description>British pork campaign continues to make gains with consumers</description><pubDate>Tue, 26 May 2026 14:18:20 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/british-pork-campaign-continues-to-make-gains-with-consumers</guid></item><item><title>Let’s Eat Balanced to continue informing consumers about benefits of red meat and dairy following ASA ruling</title><link>https://ahdb.org.uk:443/news/let-s-eat-balanced-to-continue-informing-consumers-about-benefits-of-red-meat-and-dairy-following-asa-ruling</link><description>Let’s Eat Balanced to continue informing consumers about benefits of red meat and dairy following ASA ruling</description><pubDate>Tue, 12 May 2026 10:30:31 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/let-s-eat-balanced-to-continue-informing-consumers-about-benefits-of-red-meat-and-dairy-following-asa-ruling</guid></item><item><title>Showcasing milk to students at BUCS big events</title><link>https://ahdb.org.uk:443/news/bucs-events-2026-round-up</link><description>Showcasing milk to students at BUCS big events</description><pubDate>Thu, 23 Apr 2026 14:37:27 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/bucs-events-2026-round-up</guid></item><item><title>Beefing up the UK diet – Why education matters more than ever</title><link>https://ahdb.org.uk:443/news/beefing-up-the-uk-diet-why-education-matters-more-than-ever</link><description>Beefing up the UK diet – Why education matters more than ever</description><pubDate>Tue, 21 Apr 2026 14:20:05 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/beefing-up-the-uk-diet-why-education-matters-more-than-ever</guid></item><item><title>Milk Championships hit full stride</title><link>https://ahdb.org.uk:443/news/building-momentum-with-the-bucs-super-rugby-milk-championships</link><description>Milk Championships hit full stride</description><pubDate>Wed, 15 Apr 2026 14:10:09 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/building-momentum-with-the-bucs-super-rugby-milk-championships</guid></item><item><title>Great British Beef Week 2026 celebrates locally sourced British beef</title><link>https://ahdb.org.uk:443/news/great-british-beef-week-2026-celebrates-locally-sourced-british-beef</link><description>Great British Beef Week 2026 celebrates locally sourced British beef</description><pubDate>Tue, 07 Apr 2026 08:49:23 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/great-british-beef-week-2026-celebrates-locally-sourced-british-beef</guid></item><item><title>Student survey shows rising trust in milk’s nutritional power</title><link>https://ahdb.org.uk:443/news/student-survey-shows-rising-trust-in-milk-s-nutritional-power</link><description>Student survey shows rising trust in milk’s nutritional power</description><pubDate>Mon, 09 Mar 2026 10:57:42 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/student-survey-shows-rising-trust-in-milk-s-nutritional-power</guid></item><item><title>Meat shopper journey: The purchase journey in summary</title><link>https://ahdb.org.uk:443/consumer-insight-meat-shopper-journey-in-store-shopper-behaviour-2</link><description>Meat shopper journey: The purchase journey in summary</description><pubDate>Mon, 09 Mar 2026 00:23:00 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/consumer-insight-meat-shopper-journey-in-store-shopper-behaviour-2</guid></item><item><title>Meat shopper journey: In-store shopper behaviour</title><link>https://ahdb.org.uk:443/consumer-insight-meat-shopper-journey-in-store-shopper-behaviour</link><description>Meat shopper journey: In-store shopper behaviour</description><pubDate>Mon, 09 Mar 2026 00:22:00 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/consumer-insight-meat-shopper-journey-in-store-shopper-behaviour</guid></item><item><title>Bringing the taste of UK dairy to Kuwait</title><link>https://ahdb.org.uk:443/news/bringing-the-taste-of-uk-dairy-to-kuwait</link><description>Bringing the taste of UK dairy to Kuwait</description><pubDate>Thu, 05 Feb 2026 13:33:18 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/bringing-the-taste-of-uk-dairy-to-kuwait</guid></item><item><title>Pork marketing campaign returns bigger than ever</title><link>https://ahdb.org.uk:443/news/pork-marketing-campaign-returns-bigger-than-ever</link><description>Pork marketing campaign returns bigger than ever</description><pubDate>Wed, 28 Jan 2026 08:44:45 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/pork-marketing-campaign-returns-bigger-than-ever</guid></item><item><title>Christmas 2025: A boost for butter and is lamb the new turkey? </title><link>https://ahdb.org.uk:443/news/christmas-2025-a-boost-for-butter-and-is-lamb-the-new-turkey</link><description>Christmas 2025: A boost for butter and is lamb the new turkey? </description><pubDate>Fri, 16 Jan 2026 10:14:26 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/christmas-2025-a-boost-for-butter-and-is-lamb-the-new-turkey</guid></item><item><title>Let’s Eat Balanced marks five years of success supporting British farming </title><link>https://ahdb.org.uk:443/news/let-s-eat-balanced-marks-five-years-of-success-supporting-british-farming</link><description>Let’s Eat Balanced marks five years of success supporting British farming </description><pubDate>Thu, 15 Jan 2026 10:41:51 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/let-s-eat-balanced-marks-five-years-of-success-supporting-british-farming</guid></item><item><title>Appetite for British dairy and red meat highlights export opportunities to North America</title><link>https://ahdb.org.uk:443/news/appetite-for-british-dairy-and-red-meat-highlights-export-opportunities-to-north-america</link><description>Appetite for British dairy and red meat highlights export opportunities to North America</description><pubDate>Tue, 13 Jan 2026 09:48:27 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/appetite-for-british-dairy-and-red-meat-highlights-export-opportunities-to-north-america</guid></item><item><title>British pork consumption is on the rise</title><link>https://ahdb.org.uk:443/news/british-pork-consumption-is-on-the-rise</link><description>British pork consumption is on the rise</description><pubDate>Tue, 06 Jan 2026 11:20:36 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/british-pork-consumption-is-on-the-rise</guid></item><item><title>UK pig meat exports strengthen </title><link>https://ahdb.org.uk:443/news/uk-pig-meat-exports-strengthen</link><description>UK pig meat exports strengthen </description><pubDate>Fri, 21 Nov 2025 14:40:59 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/uk-pig-meat-exports-strengthen</guid></item><item><title>Dairy campaign delivers strong returns for levy payers</title><link>https://ahdb.org.uk:443/news/dairy-campaign-delivers-strong-returns-for-levy-payers</link><description>Dairy campaign delivers strong returns for levy payers</description><pubDate>Tue, 18 Nov 2025 09:22:32 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/dairy-campaign-delivers-strong-returns-for-levy-payers</guid></item><item><title>Milk Every Moment steps up student engagement</title><link>https://ahdb.org.uk:443/news/milk-every-moment-steps-up-student-engagement</link><description>Milk Every Moment steps up student engagement</description><pubDate>Wed, 12 Nov 2025 09:21:20 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/milk-every-moment-steps-up-student-engagement</guid></item><item><title>Milk Every Moment builds on first-year success</title><link>https://ahdb.org.uk:443/news/milk-every-moment-builds-on-first-year-success</link><description>Milk Every Moment builds on first-year success</description><pubDate>Mon, 06 Oct 2025 13:14:19 GMT</pubDate><guid isPermaLink="true">https://ahdb.org.uk:443/news/milk-every-moment-builds-on-first-year-success</guid></item></channel></rss>