What motivates us to farm?

Wednesday, 30 October 2019

BP2019 Seminar - Managing the future of your business: tools and skills for a successful succession

Motivation in farming is a challenging subject to tackle.

Farmers often think about how we do things, but don’t really consider why. People are all different and come into farming from all sorts of angles, be it managers, owners, tenant, lifestyle or hobby farmers.

In the seminar room at BP2019 Martin Williams and Russell Price will reflect back on the changes in attitudes over their lifetime and explore how farmers, in the face of challenge and adversity, can learn to embrace change, adopt a positive outlook and enjoy farming more.

Known affectionately as “the Chuckle Brothers”, Martin and Russell have been hosting the AHDB Herefordshire Monitor farm since 2017. Since that time, they have been reflecting on their motivations and what we mean when we talk about ‘resilient farming’.

[WATCH: Martin and Russell preview their talk at the Monitor Farm Conference in 2018]

The starting point for any resilient business, according to Russell and Martin is to really understand your own core beliefs and have personal goals in life.

“We work relentlessly to overcome our on farm issues.” Martin said.

“I think to improve our resilience as farmers, we need to make the most of the outside world and get a work life balance. It is very easy to get engrossed in your day-to-day farming. So it’s as much about keeping yourself happy and your personal wellbeing as it is keeping your business in shape.”

Russell said: “We are living in a time of agricultural evolution – so we need to adapt to a new system, a new way of thinking.

“We’re never too old to learn, we can always improve ourselves, so we may as well just go out and enjoy it.”

The seminar is called ‘Managing the future of your business: tools and skills for a successful succession’, it will illustrate the importance of knowing and understanding why you farm.

Russell and Martin will be joined on stage by Heather Wildman, from agricultural business consultancy Saviour Associates and Tess Howe from AHDB’s skills team. Between them they will look at the key issues and skills that growers and those in agriculture need to consider in order to achieve both personal and business resilience.

We hope you can join us at 2.30pm on day one.

View the full BP2019 seminar programme