Tuesday, 20 June 2017
Following the EU referendum there has been much speculation about the role of British products, including food and whether consumers are more or less likely to feel patriotic when it comes to their purchase behaviour. This article looks at recent research conducted by YouGov which explores consumers’ opinions of buying British, including how Brexit might impact on their shopping. While sentiment is strong, particularly for buying British food, the price of domestic produce compared to overseas alternatives will ultimately determine what products shoppers choose to purchase.
Following the EU referendum there has been much debate on the role of British products including food in consumer mind-sets when shopping and whether domestic producers are likely to benefit. Research conducted in March 2017 by YouGov would suggest buying British is very popular among the population, with some 63% of respondents preferring to shop at local businesses while 71% said when shopping, they preferred to buy British food where possible. This is particularly the case for older consumers as 83% of respondents aged 55+ agreed with this statement.