Vietnamese consumers have growing incomes and there is an increasing appetite for high-value imported foods. Food safety and health and wellness are priorities when choosing food.

Tap into opportunities for meat, dairy and potatoes across Asia by exploring its diverse and changing needs

Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.

The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.