Industry consultations

Industry Consultations

Closed Consultations

Consultation on the AHDB Strategy 2017-2020 - Inspiring Success. Closed on Monday 9 January 2017

During December 2016 and January 2017 we consulted on our new corporate strategy and sector strategies that set out where AHDB believes it can make the biggest difference in improving the competitiveness and productivity of our industry.

Topline summary of the consultation feedback and next steps can be found here

Video: Peter Kendall talking about AHDB Strategy 2017-2020

Consultation letter

Inspiring Success - AHDB Strategy 2017-2020  (pdf 15Mb)


Inspiring Success - AHDB Strategy 2017-2020  (flipbook) * If you cannot view the flipbook it is because you do not have flash player. You can download it here:

If you are only interested in a specific AHDB sector then we have extracted the relevant sections from the AHDB Strategy document below:

AHDB Beef & Lamb Strategy  (pdf 1.6Mb)

AHDB Cereals & Oilseeds Strategy (pdf 2.6Mb)

AHDB Dairy Strategy  (pdf 4Mb)

AHDB Horticulture Strategy  (pdf 1.7Mb)

AHDB Pork Strategy  (pdf 1.2Mb)

AHDB Potatoes Strategy  (pdf 1.7Mb)

Further information on sector specific strategies, including a short video from the sector chairs, can be found on the following page links: AHDB Beef & Lamb; AHDB Cereals & Oilseeds, AHDB Dairy, AHDB Horticulture; AHDB Pork; AHDB Potatoes.

2. The eGrain Passport scheme

This was a consultation on moving the current paper grain passport system online. It closed on 16 September 2016
Click here to get the details

3. The Consultation for Trailblazer Apprenticeship: Stockperson closed on 15 January 2016

This was a consultation on the standards for the new Stockperson Trailblazer Apprenticeship to combat skills shortages within certain areas of agriculture and horticulture.

It was aimed at farmers and other livestock industry employers to help ensure the proposed apprenticeship scheme stays on track to meet industry needs.

The Consultation Documents were as follows:


Click the link above to read our report on the 'Activity Review' we undertook in Autumn/Winter 2016 to listen to levy payers' views.

We undertook the review of activities to gauge levy payer views on the main challenges and opportunities they perceive and where they feel AHDB can have the biggest impact on their business.

The Activity Review ran at the same time as a public consultation on AHDB's Corporate Plan but sought a much broader 'root and branch' perspective from the levy payer on AHDB's role and impact. Feedback from both activities is being used to inform our priorities for our strategy development.