AHDB Education

Children are the consumers of the future!

AHDB is committed to increasing children’s understanding of where their food is grown, reared and produced. We have an established record in education delivery at both primary and secondary level, through our current projects:

Why we need food education

It is important to educate children from an early age about where their food comes from and to establish healthy eating habits which will stay with them as they grow. Connecting children with where their food comes from should help combat challenges such as:

  • In 2016/17, 1 in 5 children in Year 6 and 1 in 10 children in Reception were classified as obese.
  • 36% of 16-23 year olds DO NOT know that bacon comes from pigs (LEAF 2012) 

Our new strategy

To make sure our work remains relevant and fit for future generations we have developed a new education strategy that will see us join forces with the British Nutrition Foundation (BNF) in an exciting new three-year partnership.

Working together will allow both organisations to achieve greater value, through increased reach and impact, while delivering shared priorities, including:

  • Championing food education in schools
  • Highlighting methods of food production and processing
  • Promoting positive messages about healthy eating and drinking
  • Supporting the teaching of practical cooking skills

Working together reduces duplication and allows us both to focus on what’s important ? ensuring that teachers and their students have access to credible classroom materials and training
Roy Ballam, Managing Director and Head of Education, BNF

Download the NEW AHDB education strategy 


Working better, together

Industry collaboration is key to the success of this new strategy and we will continue to support existing initiatives, avoiding duplication.

Initiatives include:

As part of our new strategy we will continue to offer free education resources.   For information on how to get involved