Strategy Director Potatoes
With a degree in Crop Science Rob started research into sustainable use of blight-resistant potato varieties back in 1989. He’s always stayed close to potatoes and has taken on various roles within research institutes and levy bodies covering storage research, teaching BScs and MScs, consultancy, pesticide efficacy trials, agronomy and knowledge exchange.
Formerly Director of AHDB-Potato Council he took on the Sector Strategy Director role three years ago and spends his time working with industry, levy payers, key stakeholders and the AHDB Potatoes Board to make sure potato levy is spent in the most efficient and impactful way for the benefit of levy payers. Married with two teenaged boys he’s a dedicated scout-leader and takes pride in teaching young people how to eat well and survive on camp – potato-based, naturally!
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