Latest consumer insight articles

11 June 2019

Easter this year was a hot one, putting shoppers in a good mood for entertaining, but in a less traditional way.

10 June 2019

Mother’s Day was widely celebrated this year as 76% of us treated our mums, according to research by Kantar.

11 June 2019

Menus are growing as they cater for more dietary needs. Meat-free is increasing its share of dishes but protein still takes the lions share.

10 June 2019

We spend £1.6bn a year on home baking in the UK, but it’s a category in decline. The potential market for pre-packed flour and butter is large...

11 June 2019

Dairy is performing strongly in foodservice, despite a difficult market

4 June 2019

How usage of home delivery differs by age and how best to tailor your offering

5 June 2019

The dairy sector, and liquid milk specifically, is often seen as a category under attack. From plant-based alternatives to changing habits, what are the drivers of change and what are the best strategies to retain consumers in the category?

11 June 2019

But price is still a key barrier, highlighting the need to justify its price premium

11 June 2019

With rising food insecurity, an increasing amount of leftovers are hitting our stomachs, rather than hitting the bottom of the bin.

11 June 2019

Valentine’s Day is a great excuse to treat ourselves and our loved ones, particularly with food.

18 March 2019

Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.

16 April 2019

Over the last 25 years, the number of independent butchers in the UK has reduced by 60%. However, this has now steadied as consumers are increasingly willing to shop based on factors other than convenience and price.

15 March 2019

Data suggests consumers are less sensitive to butter prices as prices increase

15 March 2019

The value of the eating-out market is in decline. Tailored offerings are key to appeal to consumer segments.

15 March 2019

Strategies are being put in place to minimise disruption

15 March 2019

Scratch cooking is on the rise. Brexit, higher inflation and increasing prices could be contributing to the trend.

15 March 2019

Increased demand for sausages and bacon, especially at breakfast, has helped to boost pig meat performance in the eating out market.

31 May 2019

The food delivery market has seen double digit growth in the last year as new players enter the market and expand the offering

15 March 2019

This year was particularly strong for smaller roasting joint sizes, party food and fresh cream

15 March 2019

Britain’s love for Cheddar still continues to dominate the cheese market, but continental cheese is getting a boost and consumers don’t need to go far to satisfy their taste for the exotic.

15 March 2019

How big is the sweet potato market and how is it performing? What are consumers’ nutritional perceptions? How does this compare with standard potatoes?

12 March 2019

What's all the fizz about fermented? We take a deep dive into this trend and the latest innovations within the dairy category.

15 March 2019

Food waste costs each household an average of £540 a year. Find out how the industry is responding.

12 March 2019

Celebrations are one of the most valuable types of meal, with shoppers willing to spend more for events

8 March 2019

With Christmas round the corner, AHDB has released a new podcast looking at what consumers will be looking out for in the shops this year and what farmers are doing to prepare for the change to come in the New Year.

12 March 2019

34% of eating-out occasions involve potatoes, so how is this changing over time?

17 June 2019

More than 6,000 people have passed AHDB Meat Education Programme (MEP) training modules, to improve the skills of workers supporting the beef and lamb supply chain

12 March 2019

Hottest summer on record?

12 March 2019

Build a portfolio that meets different target needs

12 March 2019

In this article you will find a summary of dairy innovations seen across the world

12 March 2019

With the amount of lamb purchased by British shoppers in decline, how can the industry adapt to get it back on British menus?

12 March 2019

Growing the meat, fish and poultry category

12 March 2019

Are young people really drinking less? And what really is craft beer?

12 March 2019

Keeping dairy relevant

12 March 2019

Too good to be true? Consumers want to have their ice cream and eat it.

12 March 2019

This article looks at how the UK retail landscape has changed over the years to meet changing consumer needs.

12 March 2019

Two in five people are intending to increase the number of meals they cook from scratch. What's holding them back?

8 March 2019

In this article you will find a summary of potato innovations seen across the world

12 March 2019

In this article you will find a summary of red meat innovations seen across the world

16 November 2018

Vegans make up just two per cent of the UK population – but the appetite for meat and dairy alternatives is growing as more and more people look for a wider variety of meals

12 March 2019

Dairy is a category that is rarely eaten on its own. This report looks at how consumer tastes for different host foods are evolving and where the biggest future opportunities for dairy products might lie.

4 June 2019

The organic market in the UK has been building momentum since 2015 and hit the £1 billion spend mark in the last 52 weeks.

12 March 2019

In the following slides you will find an overview of young consumer attitudes toward meat. The information is based on qualitative research conducted for AHDB in 2018.

12 March 2019

Millennials love cheese, how do they like to eat it and what opportunities exist to build on this?

4 June 2019

A summary of key trends seen across food service menus Spring/Summer 2018

4 June 2019

British adults are as worried about plastic waste as Brexit

4 June 2019

An overview of consumer perception of potatoes and key figures for the potato retail market

4 June 2019

Return of last years lost shoppers

3 June 2019

We learn about trends in breakfast consumption

3 June 2019

The major multiples are moving away from multibuy and Y for £X promotions as they look to simplify their offering and focus more on an everyday low pricing strategy in order to compete with the Hard Discounters.

3 June 2019

We take a look at changing attitudes towards eating and what that means for the future

3 June 2019

Today Sainsbury's have confirmed plans to merge with Asda, creating a new supermarket giant in the UK.

4 June 2019

The over-65 age range increased their visits to pubs and restaurants last year

4 June 2019

A look at market trends and consumer shopping patterns within the sliced cooked meat market

21 March 2019

Shoppers are concerned about the price of food - how could this affect consumer behaviour?

4 June 2019

A snapshot of online and convenience channels and their market share

4 June 2019

Last year we saw traditional cuts underperforming, can they turn things around this Easter?

3 June 2019

Will we see a return to tradition this Easter?

4 June 2019

Could crisps lose out to healthier alternatives?

4 June 2019

How can the bread category evolve to combat changing consumer attitudes?

4 June 2019

In an age of the time-poor consumer, fuelled by ready meals and hyper-convenience, there is still a strong urge for many to try cooking from scratch.

4 June 2019

How are consumers’ perceptions of fat and health changing?

4 June 2019

Christmas 2017 sets revenue record for grocery sector

4 June 2019

Can we build on lamb's festive sales boost?

28 June 2018

The use of plastic in food packaging, why it's useful and how it may change

4 June 2019

Should the meat industry be concerned about flexitarians?

4 June 2019

What areas of the world do popular cuisines originate?

4 June 2019

Greater focus on the health benefits of beef, lamb and dairy could drive consumers to buy more, according to research conducted by AHDB.

4 June 2019

What's driving inflation, and how might the food supply chain be affected?

4 June 2019

With work and leisure commitments increasingly impacting on the amount of time we have to prepare and consume meals, what we are eating, and the reasons behind our choices make for interesting reading.

3 June 2019

A look at the impact meat-free has had on meat consumption.

4 June 2019

The food-to-go industry is evolving and extending its scope. New ways of reaching consumers have been found and specific consumer needs are increasingly being met.

4 June 2019

This article provides a brief update on consumer trends and how they impact the potatoes industry and is based on some of the content covered by the Market Intelligence potatoes area estimate webinar.

4 June 2019

Sentiment for British food is high, but could Brexit impact shoppers' choices?

4 June 2019

Times are good for sales in the organic sector. A report published by the Soil Association reveals organics in their fifth year of growth and although share of total grocery sales is small, the sector is worth over £2 billion. What are the market conditions driving this growth?

4 June 2019

Could the rapid growth of dairy alternatives impact the dairy market?

4 June 2019

Is free-from here to stay?

4 June 2019

What's behind the growth in the organic market?