Latest consumer insight articles

19 December 2018

What's all the fizz about fermented? We take a deep dive into this trend and the latest innovations within the dairy category.

21 December 2018

Food waste costs each household an average of £540 a year. Find out how the industry is responding.

7 December 2018

Celebrations are one of the most valuable types of meal, with shoppers willing to spend more for events

29 November 2018

With Christmas round the corner, AHDB has released a new podcast looking at what consumers will be looking out for in the shops this year and what farmers are doing to prepare for the change to come in the New Year.

23 November 2018

34% of eating-out occasions involve potatoes, so how is this changing over time?

19 November 2018

Hottest summer on record?

16 November 2018

Build a portfolio that meets different target needs

12 October 2018

In this article you will find a summary of dairy innovations seen across the world

16 November 2018

With the amount of lamb purchased by British shoppers in decline, how can the industry adapt to get it back on British menus?

16 November 2018

Growing the meat, fish and poultry category

16 November 2018

Are young people really drinking less? And what really is craft beer?

16 November 2018

Keeping dairy relevant

16 November 2018

Too good to be true? Consumers want to have their ice cream and eat it.

17 September 2018

This article looks at how the UK retail landscape has changed over the years to meet changing consumer needs.

16 November 2018

Two in five people are intending to increase the number of meals they cook from scratch. What's holding them back?

16 November 2018

In this article you will find a summary of potato innovations seen across the world

16 November 2018

In this article you will find a summary of red meat innovations seen across the world

16 November 2018

Vegans make up just two per cent of the UK population – but the appetite for meat and dairy alternatives is growing as more and more people look for a wider variety of meals

16 November 2018

Dairy is a category that is rarely eaten on its own. This report looks at how consumer tastes for different host foods are evolving and where the biggest future opportunities for dairy products might lie.

16 November 2018

The organic market in the UK has been building momentum since 2015 and hit the £1 billion spend mark in the last 52 weeks.

16 November 2018

In the following slides you will find an overview of young consumer attitudes toward meat. The information is based on qualitative research conducted for AHDB in 2018.

16 November 2018

Millennials love cheese, how do they like to eat it and what opportunities exist to build on this?

16 November 2018

A summary of key trends seen across food service menus Spring/Summer 2018

16 November 2018

An overview of consumer perception of potatoes and key figures for the potato retail market

16 November 2018

British adults are as worried about plastic waste as Brexit

16 November 2018

Britain is the winner when it comes to meal choices at restaurants and pubs in the UK – but it risks scoring an own goal if the foodservice industry doesn’t shake-up its offerings

9 August 2018

Return of last years lost shoppers

5 September 2018

Shoppers in the UK say they want to buy British food, but not at any cost - with research showing even a small rise in price could see a switch to buying imported alternatives

27 June 2018

Shoppers in the UK say they want to buy British food, but not at any cost - with research showing even a small rise in price could see a switch to buying imported alternatives

16 November 2018

We learn about trends in breakfast consumption

16 November 2018

The major multiples are moving away from multibuy and Y for £X promotions as they look to simplify their offering and focus more on an everyday low pricing strategy in order to compete with the Hard Discounters.

23 August 2018

Disruptive technologies have transformed the way we do business, the way we travel and how we access information and services

16 November 2018

We take a look at changing attitudes towards eating and what that means for the future

16 November 2018

Today Sainsbury's have confirmed plans to merge with Asda, creating a new supermarket giant in the UK.

16 November 2018

The over-65 age range increased their visits to pubs and restaurants last year

16 November 2018

A look at market trends and consumer shopping patterns within the sliced cooked meat market

16 November 2018

Shoppers are concerned about the price of food - how could this effect consumer behaviour?

9 August 2018

A snapshot of online and convenience channels and their market share

16 November 2018

Last year we saw traditional cuts underperforming, can they turn things around this Easter?

28 June 2018

Will we see a return to tradition this Easter?

16 November 2018

Could crisps lose out to healthier alternatives?

16 November 2018

How can the bread category evolve to combat changing consumer attitudes?

16 November 2018

In an age of the time-poor consumer, fuelled by ready meals and hyper-convenience, there is still a strong urge for many to try cooking from scratch.

16 November 2018

How are consumers’ perceptions of fat and health changing?

16 November 2018

Christmas 2017 sets revenue record for grocery sector

16 November 2018

Can we build on lamb's festive sales boost?

28 June 2018

The use of plastic in food packaging, why it's useful and how it may change

16 November 2018

Should the meat industry be concerned about flexitarians?

16 November 2018

What areas of the world do popular cuisines originate?

2 August 2018

Greater focus on the health benefits of beef, lamb and dairy could drive consumers to buy more, according to research conducted by AHDB.

29 June 2018

What's driving inflation, and how might the food supply chain be affected?

16 November 2018

With work and leisure commitments increasingly impacting on the amount of time we have to prepare and consume meals, what we are eating, and the reasons behind our choices make for interesting reading.

29 June 2018

A look at the impact meat-free has had on meat consumption.

30 May 2018

The food-to-go industry is evolving and extending its scope. New ways of reaching consumers have been found and specific consumer needs are increasingly being met.

16 November 2018

This article provides a brief update on consumer trends and how they impact the potatoes industry and is based on some of the content covered by the Market Intelligence potatoes area estimate webinar.

3 July 2018

Sentiment for British food is high, but could Brexit impact shoppers' choices?

28 June 2018

Times are good for sales in the organic sector. A report published by the Soil Association reveals organics in their fifth year of growth and although share of total grocery sales is small, the sector is worth over £2 billion. What are the market conditions driving this growth?

16 November 2018

Could the rapid growth of dairy alternatives impact the dairy market?

16 November 2018

Is free-from here to stay?

29 June 2018

What's behind the growth in the organic market?