Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
Latest research reports
International Consumer Insight
See our reports on how consumers behave and shop around the world and what this means when tailoring export products to different regions.
Consumer Insight Podcasts and Videos
NEW: We eat balanced campaign
We discuss how we aim to change consumers hearts and minds with our new campaign by providing them with the facts and reassuring our audience that the foods they enjoy.