Retail and consumer insight

Understanding the consumer

We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.

This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

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Consumer Insight Webinars

Following an extraordinary few months for the industry, the AHDB Retail & Consumer Insight team delivered a series of six webinars for meat, dairy and produce sectors on the changing market lanscape for retail and foodservice and on the changing consumer landscape and how coronavirus has affected needs for health, environment, provenance and more. 
Catch up on the webinars now


Latest consumer insight articles

Retail and consumer insight reports

International Consumers

Consumer Insight Podcasts

Find out more

If you can't find what you're looking for, ask us a question at Strategic.Insight@ahdb.org.uk

The Team

Steven Evans

Senior Consumer Insight Manager

Kim Malley

Senior Retail Insight Manager

Susie Stannard

Consumer Insight Manager

Rebecca Gladman

Retail Insight Manager

Grace Randall

Consumer Insight Analyst
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