'Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. That's why we invest over £19m in marketing and export development every year' - Christine Watts, Chief Officer (Communications and Market Development)
Coronavirus: the consumer marketing challenge
Given the recent developments in relation to coronavirus, we have been working to review our activity and ensure it delivers solutions in-line with the rapidly changing demands of the UK consumer.
Read more about adapting to the challenges during the COVID-19 pandemic.
Live and recent campaigns
Potatoes – The Big Short
The humble spud, a well-loved staple in the UK diet with around 1.3m tonnes eaten a year.
Our consumer websites
Having Positive Conversations
The red meat & dairy industries faced the usual challenges at the start of 2020
The Food Advisory Board (FAB) Launches
To help provide balance and knowledge to unfair and misleading media headlines, the Food Advisory Board (FAB) has been created.
UK Dairy campaign scoops international award
AHDB Dairy market development team has been awarded the IMP Group Yves Boutonnat Trophy at the World Dairy Summit in Istanbul.
The Department of Dairy Related Scrumptious Affairs
Giving young parents permission to indulge in dairy...
Online campaign went off the scale!
In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle.
AHDB consumer insight
Explore our new meat trade section, which is packed with lots of useful information and tools to support the industry.