Updated 27 July 2020

The Actual Milk Price Equivalent (AMPE) and Milk for Cheese Value Equivalent (MCVE) that provide general estimates on markets returns. They are based on wholesale price movements and are used as a basis to identify market price trends. They are updated on a monthly basis.


  • AMPE (Actual Milk Price Equivalent) is an indicator of the factory gate value of a litre of milk used for butter and skimmed milk powder
  • MCVE (Milk for Cheese Value Equivalent) assess returns from mild Cheddar and whey powder/butter.

Additional information

Please note that AMPE and MCVE calculations do not include the cost of transport of milk to the dairy.

According to a 2014 survey of members of Dairy UK, the range of transport costs that can be encountered in the UK dairy industry are from 0.9ppl to 4.8ppl. The lower limit typically applies to purchasers with compact milk fields with larger farmers, while purchasers with geographically dispersed milk fields and smaller, less accessible farmers pay up to 2.4ppl on average. For some individual collection routes that involve reloading costs, transport costs can be as high as 4.8ppl.

Latest UK wholesale prices MCVE calculations for selected EU countries Dairy market indicators review (2014) Summary of changes to dairy market indicators (2014)

Download dataset

Market indicators (AMPE and MCVE)