Adapting to the challenge of the COVID-19 outbreak

A new marketing drive to inform and educate consumers on how eating a balanced diet, which includes red meat and dairy, is a sustainable way to enjoy food.

New Health Focused Pork Campaign for January 2021

The £1 million UK-wide Milk Your Moments advertising campaign ran for 12 weeks from mid-May across national TV advertising, social media and seen on billboards outside supermarkets.

Do you have a favourite lamb recipe you could share? Or a top tip for cooking with lamb?

How to inspire home cooks to #MakeItSteak

AHDB will be helping time-pressed and cash-strapped families enjoy mealtimes that little bit more this autumn

The campaign is back again this year, running 1 – 7 September and we’d love to have your support.

In April, as a result of excess of shoulder joints - partly due to the closure of foodservice outlets, which usually account for 14% of all pork volume sales in the UK - AHDB launched a pulled pork campaign to encourage families to stay home and pull pork.

Since 2017, AHDB Pork has been working towards changing the perception of pork in consumer’s minds

Due to the Coronavirus outbreak, the foodservice industry in the UK – and across much of the world – has had to close, leaving a huge hole in the economy and an army of chefs with no one to cook for.

We think Pulled Pork is one of the tastiest and easiest ways to enjoy pork.

AHDB is setting the record straight with its latest campaign, Ordinary Food is Good Enough.

Giving young parents permission to indulge in dairy...

In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle.

To help provide balance and knowledge to unfair and misleading media headlines, the Food Advisory Board (FAB) has been created.

Keeping potatoes in the minds of the public

A £1.2m return on retail sales of thin cut beef steaks

Promoting a balanced diet and a balanced, natural approach to farming

The red meat & dairy industries faced the usual challenges at the start of 2020

Our favourite potato Bud the Spud is back! He is making a welcome return in the new More Than a Bit on the Side campaign and a debut on TV screens with video-on-demand.

AHDB Dairy market development team has been awarded the IMP Group Yves Boutonnat Trophy at the World Dairy Summit in Istanbul.

Over the past 12 months, the three UK levy bodies, AHDB, QMS (Quality Meat Scotland) and HCC (Hybu Cig Cymru – Meat Promotion Wales) have worked together to help counter misinformation in the media regarding the role of red meat in the diet

Explore our new meat trade section for tools, guides and advice supporting the meat trade industry.