Trade: meat processing and sales

From beef, lamb and pork yielding guides to direct selling information, we have a range of resources for meat producers and retailers. Whether you are a livestock producer, a small family-run butchers, a large cutting plant manager or a farm shop owner, our information is designed to support your business.

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Explore these features to improve your profit margins. Tools include:

• Butchery videos: beef and lamb
• Meat image library
• Beef yield guide, lamb yield guide and pork yield guide

There are also handy cutting guides, yield information charts and exports information.

The direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales covering farm shops, farmers markets and box schemes focusing on meat quality and profitability.

These guides explain how to promote lean beef, lamb and pork accurately, using scientifically substantiated nutrition and health claims, in consumer-friendly language.

Find out more about our marketing campaigns and our work to support halal and exports. 

Discover our wide range of beef and lamb recipe ideas, especially designed for chefs and caterers.

Industry news and features from the AHDB Trade team, covering everything from education, consumer research and marketing advice.

Contact us

If you'd like to speak to a member of the team directly or have any questions, contact:

Martin Eccles, Trade Marketing Executive

Email: martin.eccles@ahdb.org.uk Phone: 078 3792 0053

AHDB's Trade team works with the retail and foodservice sector to help boost business through marketing, promotion and product development.