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Retail and consumer insight
Understanding the consumer
We want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
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Recent Consumer Demand Analysis
Research reports
Testimonials
84% of stakeholders we have presented to said they definitely will or potentially will make a change following our insights
81% of attendees at our webinars say they will potentially make changes to their business as a result of what they heard
The insights allows us to focus on the key opportunities to drive category and retailer growth
Beef processor
The insights will be used to inform and support consumer work on dairy and sustainability, which is a key strategic area for us
Dairy trade association
We will be using this information to share with customers and internally to educate and influence change
Pork processor
The Team
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